SÃO PAULO
————————————————————————————————
São Paulo is the largest city in Brazil, the
chosen base for nearly 75% of all fairs and congresses
held in the country. It is known throughout the country
as the “business capital”. Although this
is a well-deserved title, it does not reveal everything
else this great metropolis has to offer. Here, it
is fundamental to underscore its restaurants, its
intense nightlife and the busy artistic calendar.
These are responsible for prolonging the stays of
those visitors who arrive in the city only to work
or to participate in events and who end up surrendering
to these wonders.
« Paulista Avenue
For you to have an idea how important the Paulistano
(resident of the city of São Paulo) ranks cuisine,
all you need to say is that it is treated as seriously
as business. That’s why all those who appreciate
the pleasures of food can be certain: São Paulo
will never let you down. From the corner bar to the
most refined restaurant in the Jardins districts,
from the snack served over the counter to the famous
pastas in Italian cantinas, from the hot dog to the
most varied international menus – gastronomy
in São Paulo is varied, unbiased and completely
cosmopolitan. As a starting point for your visit to
São Paulo, no place better than Paulista Avenue,
one of the city’s landmarks. Home to nearly
30% of the São Paulo financial center, it is
one of the most loved districts by its residents.
For those who wish to have the feeling of visiting
the whole world in one place, São Pauli is
a must destination. Immigrants from every corner of
Brazil and the world can be found there. You will
find Jews, Italians, Japanese, Arabs, in short, people
for everywhere on the planet. They live in communities
that preserve the traditions of the countries of origin.
And they live in perfect harmony with each other.
There are about 70 different peoples that coexist
harmoniously with the city’s inhabitants, known
as ‘Paulistanos,’ forming an incomparable
cultural melting-pot fueled by a rich diversity of
traditions, religions and customs of the immigrants
who have made São Paulo their home. It is from
this mix that São Paulo diversifies and keeps
putting on new faces, becoming evermore interesting
and unique. It is possible to get to know the world
without leaving the city. One has just to take a stroll
through traditional neighborhoods like Liberdade,
Mooca and Bom Retiro, or go shopping, to appreciate
the traditional dishes or take part in an open-air
festival like Achiropita.  When
the topic is fun and art, São Paulo impresses.
The capital of the state has nearly 300 cinemas, more
than 100 theaters, a dozen cultural centers and 70
museums, among diverse historical buildings. There
are also theme parks, countless leisure areas and
two large stadiums. It is also interesting to underscore
the Interlagos Speedway, home of the city’s
Formula 1 Grand Prix. In a city this size, shopping
is not only part of the itinerary, but also one of
the main attractions. With its countless shopping
malls, streets with specialized commerce and arts
and crafts fairs, the city guarantees options for
every taste.
Luxury,
sophistication and refinement: São Paulo has
them all. This cosmopolitan city - the country’s
wealthiest – exudes glamour.There are glamorous
and sophisticated restaurants run by renowned chefs,
private clubs, high standard hotels as well as exclusive
products and services developed for discerning and
special customers. The great Broadway shows, performances
of national and international artists and musicians,
along with concerts in refined halls such as Sala
São Paulo, provide unique experiences for those
who want to enjoy all the sophistication São
Paulo has to offer.
« Itália Building
São
Paulo offers moments of leisure and relaxation for
the whole family. For the little ones, there are theme
parks, a science museum, zoo and Butantã –
a snake study center – all of which promote
learning through play, whether through new experiences
or contact with famous characters from the world of
children’s stories. Fun is guaranteed for children
of all ages, and even for adults, in the theme parks
offering thrills and a chance to “feel a little
adrenalin” with the family. Not to mention the
possibility of rooting for teams in the many sporting
arenas, or attending shows, in both private clubs
and public areas.The city offers everybody the opportunity
to have good times as a family, with its amusement
parks, and other places surrounded by greenery and
attractions, which combine learning and entertainment.
MASP
- Art Museum of São Paulo
São
Paulo at first sight may look like a huge wall formed
by buildings and skyscrapers. However, the grandeur
of this metropolis can also be felt in the green areas
that it boasts. The mountains of the Cantareira Range,
one of the biggest urban forests in the world, and
the Tree Nursery form a broad greenbelt to the north
of the city. More to the south, this greenbelt is
filled out by the native species of the Botanical
Garden, as well as the Capivari Monos Environmental
Protection Area, with its native Atlantic rainforest
vegetation that houses two Indian villages and is
an excellent option for eco-tourism. The parks in
the urban areas of the metropolis, such as Ibirapuera,
Villa Lobos, Aclimação and the Burle
Max are the lungs of the metropolis, breathing life
and beauty into the city.
The
faces that make up the city are so numerous that São
Paulo keeps changing every day. And this constant
change brings color and joy to a city that embraces
all who seek it. |
